At what volume should a brand add a second warehouse?
There is no universal order threshold. The decision depends on order geography, parcel rates, SKU count, inventory turns, product size and weight, and the value of faster delivery.
Does two warehouses always reduce shipping cost?
No. Outbound zones may improve, but inventory duplication, transfers, added storage, and lower inventory efficiency can offset parcel savings.
What should I model before adding a second warehouse?
Model order ZIPs, package weight and dimensions, shipping service, SKU-level inventory, safety stock, inbound replenishment, transfer cost, and the expected service improvement.